Canned cocktails – also known as ready-to-drink (RTDs) cocktails – are a popular choice with consumers, thanks to being a convenient option no matter the activity. RTD cocktails allow consumers to not worry about stocking the bar cart, pre-mixing cocktails, or having to track multiple spirits and mixers when heading out for a picnic, tailgating, or other activity. It’s simply grab-and-go.
Need a little more convincing? A 2023 study by USD Analytics Research found “the global Canned Cocktails Market is one of the lucrative growth markets, poised to register a 17.6% growth (CAGR) between 2024 and 2030.”
Let Us Introduce You to Craftwell Cocktails
Craftwell Cocktails was created by 2 Town Ciderhouse, an award-winning cidery based in Corvallis, OR. Thanks to their deep knowledge and experience of crafting innovative ciders, the team experimented with various fruits and the fermentation process.
Today, they offer an incredible alternative to beer and hard seltzers with a variety of conveniently packaged wine-based RTD cocktails under the Craftwell Cocktails banner.
All Craftwell Cocktails, and its premium line Top Shelf, are gluten-free, making them a great option to have on hand no matter the occasion. The 12-ounce can contains two servings; some flavors are available in 19.2-ounce can and on draft. Top Shelf comes in a 375mL glass bottle, and some styles also come on draft.
Craftwell Cocktails flavors:
- Blueberry Cosmo: Rich, tart PNW blueberries crushed in with a kick of fresh-squeezed California sourced Meyer lemon. Availability: 12oz can (ABV: 10.5%)
- Grapefruit Paloma: Crafted with sweet and tangy ruby red grapefruit and agave nectar for a juicy and refreshing spin on this classic style. Availability: 12oz can (ABV: 10.5%)
- Hibiscus Lemonade: Sparkles with fresh and juicy lemons, classic G&T aromas, and a uniquely refined house botanical blend giving it a beautiful pink hue. Availability: 12oz and 19.2oz cans, and draft (ABV: 10.5%)
- Passion Punch: Bursts with citrus notes of key lime, blood orange, and mandarin zest fused together with passionfruit, pomegranate, and a touch of agave. Availability: 19.2oz can and draft (ABV: 8.5%)
- Peach Mojito: Radiates with ripe, delectable PNW peaches, a fresh garden mint high kick, and a snappy key lime finish. Availability: 12oz can (ABV: 10.5%) and draft (ABV: 8.5%)
- Pineapple Margarita: Crafted with juicy-fresh Costa Rica Gold pineapple and zesty key lime, all melded together with an earthy agave nectar for a touch of sweetness. Availability: 12oz and 19.2oz can (ABV: 10.5%)
- Strawberry Margarita: Shines with sun-drenched strawberry sweetness, zesty key lime, and a subtle agave nectar finish. Available in 12oz can (ABV: 10.5%)
Balance out the above with NA options from Craftwell Cocktails! There are currently two flavors of their Anytime No-Proof Cocktails; Peach Mojito and Pineapple Margarita.
Top Shelf:
- Chocolate Espresso Martini: Marries rich Peruvian coffee with dark chocolate notes creating a slice of mocha heaven. Availability: 375mL bottle and draft (ABV: 20.5%)
- Classic Cosmo: Weaves together Bandon Oregon Cranberries with Mexican key lime to form a dry, tangy, and delightful gem of a drink. (ABV: 20.5%)
- Old Fashioned: Mingles sweet orange zest with dreamy bourbon aromas, finishing with a rich toasted French oak barrel character. Availability: 375mL bottle and draft (ABV: 20.5%)
- Signature Margarita: Key lime juice supported by orange zest extract and a recognizable tequila flavor/aroma with agave earthiness. Availability: 375mL bottle and draft (ABV: 20.5%)
- Spicy Mango Margarita: Crafted with Alphonso mangos, key limes, and habanero peppers, this cocktail brings a combination of just the right amount of heat to compliment the mango sweetness. Availability: 375mL bottle and draft (ABV: 20.5%)
Top Selling Craftwell Cocktails & Top Shelf Products
With so many options, it can be tough to know where to start. So let’s start with at the top… that is the top selling flavors in the PNW:
- Craftwell canned flavors: Peach Mojito, Pineapple Margarita, Hibiscus Lemonade
- Top Shelf bottle flavor: Signature Margarita
- Draft flavors: Craftwell Peach Mojito, Top Shelf Chocolate Espresso Martini
How to Serve
Craftwell Cocktails can be drunk directly from the can or poured over ice. Each Top Shelf bottle shows the suggested serving glassware and can be poured over ice.
Why Stock Your Inventory with Craftwell Cocktails?
Offering a selection from Craftwell Cocktails is a great way to expand your options beyond traditional beers and hard seltzers. Having the brand in stock gives your customers a new option to explore while looking for a gluten-free alcoholic beverage.
Add Craftwell Cocktails to Your Portfolio Today
With the popularity of RTD cocktails surging, Craftwell Cocktails is sure to be a hit with your customers and clientele needs. We distribute their products to bars, restaurants, convenience stores, and other retail establishments throughout Oregon and Washington. To learn more about Craftwell Cocktails and how best add their selection to your current portfolio, contact us today.