The Landscape of U.S. Distributorships


Emerging retail trends are changing the customer experience, and the food and beverage landscape is no different. Today’s consumers are faced with an ever-growing amount of options when it comes to beverages, and as a result, they expect complex offerings and categories wherever they go. Continue on to learn more about the current U.S. distributorship environment in regard to the beverage industry.

What Is a Distributorship?

Whereas a distributor works as an independent selling agent, a distributorship is defined as a franchise granted by a manufacturer to market its goods. These products are usually sold at wholesale in a particular region. For instance, as one of the largest beverage wholesalers in the U.S., Columbia Distributing offers an extensive inventory of brands to restaurants, bars and other establishments throughout the Pacific Northwest.

How Are Distributorships Changing the Beverage Landscape?

Distributorships, like Columbia Distributing, pride themselves on their offerings, and in this competitive marketplace, they need to offer a wide selection of both alcoholic and non-alcoholic beverages. To keep up with market trends, Columbia Distributing has recently moved to purchase Oregon-based General Distributors and Marine View Beverage. With these acquisitions, we’ll be better positioned to offer our customers even more beverage options, so they can stock up on what their customers actually want.

Besides evolving consumer preferences, growing product variety and market consolidation, the current U.S. beverage distributorship landscape has been largely shaped by new technologies. To run a smarter, more cost-effective business, Columbia Distributing has taken a data-driven approach to developing our portfolio. At the moment, health and wellness drinks, like kombucha, coconut water and tea, are driving sales in the non-alcoholic segment, while hard seltzer has been making waves in the alcoholic beverage sector. Using these and other insights gained by our holistic approach to business development, we can shift our portfolio architecture to better meet our customers’ needs.

Make Columbia Distributing Your Full-Service Distributor

At Columbia Distributing, our portfolio of brands means you don’t have to use multiple suppliers to get the variety your customers demand. To learn how Columbia Distributing can fulfill all of your beverage needs, contact us today.

The Health Benefits of Drinking Matcha Tea

Matcha Tea Latte – Columbia Distributing

Matcha tea is a superfood, meaning it’s high in nutrients and provides multiple health benefits. As a staple in Japanese culture, this bright green drink dates back hundreds of years. Today, matcha tea and iced matcha lattes can be found in local coffee shops, matcha ice cream can be purchased at the grocery store and the finely ground powder can be added to a number of desserts, dishes and beverages. Here are just some of the health benefits that make matcha tea so popular. Continue reading…

Old-Time Sodas You Need to Try

Drinking Retro Soda – Columbia Distributing


Today, soda has become a huge part of American culture. You can’t go to any restaurant without being able to order a refreshing soda, nor can you stop by any gas station, deli or grocery store without finding a wide variety of your favorites. But these carbonated drinks weren’t the first – nor will they be the last – to offer a refreshing, delicious taste.

Travel back as far as the 1870s and let your taste buds experience the classic flavors that helped shape generations by checking out some of these old-fashioned sodas. Continue reading…

The Importance of the Three-Tier System

Beverage Warehouse – Columbia Distributing


How would you react if you walked into a liquor store and there were only a handful of different options to choose from, instead of hundreds? And what if you knew none of it was regulated? Would you still want to make a purchase? Maybe not.

Fortunately, that scenario is only hypothetical thanks to something called the three-tier system. The three-tier system governs the sale and distribution of alcoholic beverages in a way that benefits customers, retailers and the local economy all at once. Continue reading…

Mixing Hot Chocolate Right for the Kids

Kids with hot chocolate – Columbia Distributing

When the air outside is a bit chilly, nothing beats cozying up inside with a steaming mug of hot chocolate. If you usually enjoy traditional hot cocoa, why not try out some new fixings? Here’s how to mix hot chocolate right for the kids. Continue reading…

The Lost Art of the Hot Toddy

Hot Toddy Tray – Columbia Distributing

When cold and flu season rears its head, many people turn to cough syrup and other over-the-counter remedies to find relief. However, did you know there’s a traditional drink that’s been consumed for over two centuries and is said to help alleviate cold symptoms? It’s called the hot toddy. Continue reading…

What Are the Marks of a Good Winter Ale?

Winter Ale in Snow- Columbia Distributing

Throughout the year, breweries introduce seasonal beers. One of these recurring brews is the winter ale, otherwise referred to as a winter warmer. Read on to learn what defines this cold-weather beer and how to determine the quality of a winter ale.

Winter Ale Defined Continue reading…

Best Beers for the Game

Beer- Columbia Distributing

From dedicated football fans to devoted basketball enthusiasts to true American baseball supporters, picking a game-ready beer is not always an easy task. But at Columbia Distributing, we offer a large selection of domestic, imported and craft beer to suit any palate. Keep reading to learn which styles of beer are best for the big game. Continue reading…

Top 3 Recipes to Top Up Your Hot Chocolate

Hot Chocolate--Columbia DistributingWhen it comes to spiked hot chocolate, recipes with liquor may come to mind. However, did you know that you can make a delicious cup of alcohol-infused hot chocolate using beer? While stouts work best in the following recipes, thanks to their roasted malt flavor profiles that taste of coffee or dark chocolate, you can experiment with other types of dark beer as well. Here are three delectable ways to serve up decadent hot chocolates that blend your love of beer with this timeless cold-weather beverage. Continue reading…

Fermented Strangeness: Weirdest Brews

Fremont glass

Beer drinkers have been embracing microbrews since small, independent brewers began creating their unique hoptastic flavors in the early ’80s. Now referred to as craft beers, microbrews no longer make up a tiny segment of the beer industry. By the end of 2016, craft beer makers accounted for 5,234 of the 5,301 breweries in the U.S. While this is great for beer connoisseurs, craft brewers find themselves in a very competitive landscape. This makes it difficult for brewers to come up with a truly unique beer, so many strive for a little weirdness to grab consumers’ attention. If you’re looking for a slightly crazy concoction, consider one of these strange fermented brews. Continue reading…