In craft brewing’s evolving landscape, a new player emerged championing both exceptional taste and a steadfast commitment to environmental sustainability: Athletic Brewing Company. Founded in 2017 by Bill Shufelt and John Walker, Athletic has rapidly carved out a niche in the industry with its innovative non-alcoholic brews, while also setting a high standard as a certified B-Corporation.
Athletic Brewing is dedicated to crafting delicious, high-quality, non-alcoholic beers for both seasoned beer enthusiasts and those looking for an alternative to traditional alcoholic beverages. Their brews undergo a meticulous brewing process to ensure the retention of flavor and complexity without the presence of alcohol; all beers are less than 0.5% ABV.
The Top Selling Beers
From hop-forward IPAs to rich stouts, Athletic Brewing offers a diverse range of options. Here are their three top-selling NA beers in Oregon and Washington:
- Upside Dawn Golden Ale: Classic craft Golden style. Refreshing, clean, balanced, and light-bodied. Subtle earthy and spicy notes are balanced with citrusy aromas. Brewed with premium Vienna Malt along with a combination of English and American hops.
- Run Wild IPA: the ultimate sessionable IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 65 calories.
- Free Wave Hazy IPA: a hugely hoppy hazy IPA with a juicy body and velvety pour. A trio of Amarillo, Citra and Mosaic hops generate bodacious aromatics of tangerine and grapefruit. Notes of pine and florals emerge in the secondary palate for an herbaceous reprieve in all the right places. It’s luscious, smooth, and highly aromatic.
Together, these top-selling beers showcase Athletic’s devotion to innovation and excellence, earning them a loyal following among consumers seeking flavorful alternatives to traditional alcoholic beverages.
Sustainability & Environmental Stewardship
However, what truly sets Athletic Brewing apart is its unwavering commitment to sustainability and environmental stewardship. As a certified B-Corporation, the company has undergone rigorous assessment to demonstrate its dedication to balancing profit with purpose. With over 3,000 B-Corps in more than 150 industries, Athletic stands out as a shining example of how businesses can prioritize social and environmental impact alongside financial success.
Their sustainability efforts lies in its brewing practices. The company places a strong emphasis on conservation of resources, utilizing cutting-edge technology and techniques to minimize water usage and waste generation throughout the brewing process. By implementing closed-loop systems and investing in energy-efficient equipment, Athletic strives to reduce its environmental footprint while maintaining the highest standards of quality and efficiency.
Two for the Trails
In addition to operational efforts, Athletic actively engages with the community to promote environmental awareness and conservation. Through its Two for the Trails program, it partners with environmental organizations nationwide on conservation initiatives to protect and restore trails. By leveraging its platform and influence, Athletic amplifies the message of environmental stewardship and encourages others to join in the effort to protect our planet.
Cheers to the Future
Looking ahead, Athletic Brewing remains steadfast in its commitment to driving positive change within the craft brewing industry and beyond. As consumer demand for sustainable products from community-minded companies continues to grow, Athletic sets a new standard for what it means to be a socially and environmentally conscious business in the 21st century.
As we toast to a brighter future, let us raise a glass to Athletic Brewing and the positive impact they continue to make on our planet and our communities.
Add Athletic to Your Cooler
We proudly distribute Athletic Brewing’s products throughout Oregon and Washington. Contact your local Columbia Distributing rep or main office to learn more. We’re happy to help you find the perfect selection for your customers.
Can’t find Athletic Brewing beers at your local PNW beverage retailer? Ask them to give us a call and add it to their next order!