What Do We Mean by ‘Progressive Adult Beverage’?

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Progressive adult beverages, or PABs as they’re often referred to, are becoming increasingly popular. We’re starting to see them sold more and more at liquor stores and convenience stores around the country. But what are progressive adult beverages, anyway? Today, Columbia Distributing breaks it down and gets to the bottom of what this drink category really means.

What’s in a Name?

Essentially, progressive adult beverage is just another name for flavored malt beverage (FMB). While some might claim there’s a distinction between the two, the amount of overlap makes the terms nearly synonymous. So, when you think of PABs like that, they are simply alcoholic beverages that have been stripped of their malt presence and flavored to create a more delicious, palatable taste.

Why People Love Progressive Adult Beverages

As mentioned, we’ve seen a growing trend for the sale of progressive adult beverages. The increased interest is likely attributed to the clean, smooth flavor and unbeatable convenience that they offer. For people who don’t like the taste of beer or hard liquor, PABs provide an excellent alternative. Many have a refreshing fruity flavor that reminds people more so of juice than of beer.

In addition, because PABs are already flavored, there’s no need to mix the drinks. The beverage is already conveniently packaged and ready to drink as is. PABs are always just one step ahead. This saves time and helps bring the flavor of cocktails into more casual settings, like summer barbeques and holidays with friends and family.

Popular Types of Progressive Adult Beverages

Brands are continuing to expand their selection of progressive adult beverages. To capitalize on the growing trend, they’ve been introducing more flavors with more low-calorie options. Some brands that offer PABs include, but are not limited to, the following:

  • Mike’s Hard Lemonade
  • Smirnoff
  • Cayman Jack Margarita
  • Twisted Tea
  • Henry’s Hard Soda
  • Seagram’s Escapes
  • Stack

Discover PABs

So, are progressive adult beverages actually progressive? At Columbia Distributing, we would say yes. Not only are they paving the way for better taste and more convenience, but they’ve also influenced how consumers purchase their alcoholic drinks. To learn more about the flavored malt beverages offered at Columbia Distributing, contact us today.