White Claw first gained popularity in 2016 with the introduction of its original flavors. Now, White Claw makes a variety of hard seltzer products, in refreshing and light fruit flavors. It is the perfect alternative to beer and wine for enjoying a day at the beach or spending time with friends.
The three top flavors in the PNW are: Black Cherry, Mango, and Peach; with 19.2oz as the regional best-selling size for individual flavors.
The White Claw Portfolio
White Claw offers many flavors and styles of hard seltzer beverages. Alongside their original flavors, they have experimented with unique flavor combinations as well as spirit-based seltzers. More recently, they entered the non-alcoholic beverage space with White Claw 0% Alcohol. Licensed beverage retailers throughout Oregon and Washington can find a wide range of White Claw products through Columbia Distributing:
Original Hard Seltzer
White Claw’s original hard seltzers (ABV: 5%, 100 calories per serving) made waves in the beverage industry starting in 2016. These flavors are still popular among seltzer drinkers today. Their original flavors started with Black Cherry, Mango, Natural Lime, and Pineapple. They soon began introducing other flavors and created variety packs with their various flavors:
- Variety Pack #1: Black Cherry, Pineapple, Raspberry, and Natural Lime (12-pack)
- Variety Pack #2: Watermelon, Peach, Lemon, and Passion Fruit (12-pack)
- Variety Pack #3: Mango, Strawberry, Blackberry, and Ruby Grapefruit (12-apack)
Individual flavors:
- Watermelon
- Raspberry
- Ruby Grapefruit
- Passion Fruit
- Tangerine
- Lemon
- Blackberry
- Strawberry
- Green Apple
- Peach
Surf Hard Seltzer
With the success of their original products, White Claw wanted to introduce bolder flavors to consumers and created Surf Hard Seltzer (ABV: 5%, 100 calories per serving). Customers enjoy the flavor-packed punch that Surf delivers. The Surf variety pack flavors include:
- Tropical Pomelo Smash
- Citrus Yuzu Smash
- Watermelon Lime Smash
- Wildberry Acai Smash.
Surge Hard Seltzer
For seltzer drinkers wanting more of a “surge” in their drinks, White Claw sells their Surge hard seltzer (ABV: 8%, 220 calories per serving). Individual flavors and variety pack flavors include:
Refrshr Lemonade Hard Seltzer
Alongside hard seltzers, White Claw produced Refrshr Lemonade Hard Seltzer (ABV: 5%, 100 calories per serving). Individual and variety pack flavors include:
- Limón With a Hint of Calamansi
- Blood Orange With a Hint of Raspberry
- Blackberry With a Hint of Red Cherry
- Strawberry With a Hint of Kiwi
Vodka + Soda*
Keeping up in the ever-changing seltzer market, White Claw now makes vodka soda products, which have risen in popularity in recent years. White Claw’s Vodka + Soda (ABV: 4.5%, 100 calories per serving) individual cans and variety pack flavors include:
- Watermelon
- Wild Cherry
- Peach
- Pineapple
Tequila Smash*
Its Tequila Smash (ABV: 5%, 100 calories per serving) is a blend of refreshing flavors topped with tequila. The variety pack includes:
- Prickly Pear
- Mango Tamarind
- Strawberry Guava
- Pineapple Passion Fruit
White Claw 0% Alcohol
More people are looking for alternatives to alcoholic beverages to enjoy socially. White Claw 0% Alcohol (15 calories per serving) offers incredible flavors but without the buzz. The line includes hydrating electrolytes made with ultra-refined seltzer. White Claw 0% Alcohol comes in following flavors, available both in individual cans, packs, and the 0% alcohol variety pack:
- Mango Passion Fruit
- Peach Orange Blossom
- Lime Yuzu
- Black Cherry Cranberry
About White Claw
The introduction of White Claw gave the beverage market much-needed revitalization, with many other companies following suit and creating their own seltzer products after seeing White Claw’s success. While other companies have begun experimenting with and selling hard seltzer products, White Claw remains the top-selling brand.
White Claw has come a long way since 2016. By 2020, the company became a top contender among all alcoholic beverage sales. As White Claw continues making new and exciting products, the brand is likely to remain a staple in the hard seltzer space.
Find White Claw Products at Columbia Distributing
Making its mark on the beverage industry, consumers can find White Claw products anywhere – from pop-ups to restaurants to grocery stores. To learn more about White Claw products available in Oregon and Washington, contact us today.
*White Claw Vodka + Soda and Tequila Smash are distributed in Washington by Columbia Distributing.