New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
We currently offer six year-round beers in cans and on tap: Payette Pale Ale, Rustler IPA, Mutton Buster Brown Ale, North Fork Lager, Pistolero Porter and Blood Orange Rustler IPA. In 2012, we made Idaho brewing history when we introduced Payette Pale Ale and Mutton Buster as the first craft beer cans from the Gem State. You can find our beer in bars, restaurants, and retail locations including grocery and specialty stores throughout Idaho, Washington, Oregon and Utah.
White Claw Hard Seltzer: all-natural sparkling seltzer water with 5% alcohol and a hint of honest-to-goodness fruit. Crafted dry, hard and refreshingly drinkable, any flavor pairs perfectly with good times and even better company. Whether you’re beach-bound, out blazing trails or simply chilling, you can count on one deliciously crisp sip after another. No additives. No funny business. Just 110 calories of good clean fun with a kick.
In 1899 a German Brewmaster was developing a new beer in an old brewery named ‘El Salto del Agua’ (The Water Spring) near Mexico City, when a ray of bright sunlight shone through his brew. This event fired his imagination, leading him to name his new beer ‘El Sol’. Sol was born in the land of the free spirit and this is something that remains very much part of who we are today.