Libby and Analise Take on Pink Boots

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Women Coming Together in the Name of Beer!

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The Pink Boots Society was created to assist, inspire and encourage women in the beer industry. Columbia’s own, Libby Rankin and Analise Lucchese recently attended the very first Pink Boots Conference in San Diego, CA. Here is a glimpse of their experience: 

A couple of weeks ago I had an amazing opportunity to travel to and experience the Pink Boots Society’s first major conference. It was inspiring to see so many professional women amassed together in one room in the name of a shared passion for beer!

This is a unique business to be in.  It’s one of the oldest trades in the world.  As a distributor, the beer industry is a way of life.   I educate myself daily on the industry – new product launches, market trends, and consumer purchasing data.  What I have not been able to do, previous to the Pink Boots Society meeting, is share my experience as a women in this generally male dominated industry with other women.  Though here in Portland we have a strong presence of women within the distributor and supplier networks, we still make up a disproportionately small contingent of the workforce.  This is why the Pink Boots event was such an extraordinary experience.

After nearly ten years of distributor events and conventions, this is the first event I have attended that was geared specifically to beer and the women who, like me, dedicate their professional lives to the industry.   For the first time, I had a chance to expand my knowledge in the trade surrounded by a group of my female peers. It was incredible!!  We made new friends, we laughed, and we traded industry stories.  Ultimately we bonded over our passion for beer and had a wonderful time doing so.

We had the opportunity to hear a number of fruitful discussions ranging from Distribution, Sensory Recognition, to Hops as a raw material in the supply chain. The panels and lectures were enlightening and impressive.

The Distribution panel was an especially valuable and enlightening learning experience for me. My understanding and compassion for the multiple perspectives on distribution that, previous to this discussion I did not have. I now have a stronger understanding of and increased empathy for the difficulties brewers have when deciding how and through whom to distribute their beer. It was eye opening, to say the least!

The Sensory Lecture, by Gwen Conley, was amazing. Sensory recognition is the science of understanding what you are feeling, tasting and the perception you have. Simply put, she absolutely killed her presentation. She was engaging and funny and had her speech prepared, ready to go. She made me feel as if I were the only one in the room (though it was packed!). She gave exact definitions and examples of everything that Sensory Recognition has to offer.

The most notable presentation of the event was the keynote speaker, Megan Parisi, of Samuel Adams Brewery.  She spoke eloquently about her career path, starting out as a professional musician and defying convention in pursuit of her dream to be in this industry.  Her inspirational tale of persistence in the face of adversity was refreshing not only as a fellow woman and manager in the industry but as a beer enthusiast. As a manager of a team, I found value specifically in her commentary covering what she deems her greatest accomplishment, watching the people she trained become exceptional brewers and move on to newer endeavors within the brewing craft.  Her emotion and absolute passion for encouraging personal and professional growth within her team was palpable as she neared the end of her speech fighting back tears. This segment helped reinforce my belief that being a manager of people requires you to engage and build a relationship with them.  Life is not just about numbers and making sure that you hit them. It is about the impact that you have on them as a professional. You could see the zeal that she teaches with and how she talks about her students. It was very moving to be in a room with a women with that much devotion. As leaders, we often don’t take the time to think about what kind of an impact we have on the people we manage or the impact they have on us as leaders. I hope that as my career progresses here at Columbia I can stand up and speak with as much passion as she has. And know that the passion was perceived on the other side.

This was a great weekend for me. I was not sure what it was going to be like and or what to expect. To be honest I had no idea it was the first ever! The ladies of the Pink Boots Society did a fantastic job. I can’t wait for the next. The women I met and made friends with will be friends for a lifetime. I can not wait for our next adventure.

– Libby Rankin

Thank you Libby, for sharing your experience with us! We look forward to hearing more about your involvement with Pink Boots. 

 

10 Beers to Try this Summer

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Well, summer is officially here and that means it’s time to bust out the tank tops and enjoy an ice cold beer on the patio! It wasn’t easy but we combed through our portfolio of awesome pilsners, wheat beers, pale ales and more to give you our list of 10 refreshing beers you can enjoy on those hot summer days.

1. Fremont Summer Ale

Availability: April 1 – August 31

ABV: 5.2%

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This simple craft, summer ale tastes like endless summer days and tangerine flowers in a glass.

2. Deschutes Hop Slice Summer Ale

Availability: April 1 – August 31

ABV: 5%

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Floral and citrus hop notes meet smooth caramel maltiness in this refreshingly balanced golden ale. This year’s batch includes Lemondrop Hops!

3. Full Sail Blood Orange Wheat

Availability: Not listed

ABV: 5.2%

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The Blood Orange Wheat offers a medium malt body with a crisp wheat finish and subtle orange flavor.

4. HUB Ferocious Citrus IPA

Availability: Not listed

ABV: 6.2%

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Big citrus hop flavors meet up grapefruit juice for a complex and fun to drink citrus sipper.

5. Cascade Lakes Blonde Bombshell

Availability: Year Round

ABV: 4.3%

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Blonde Bombshell combines subtle malt and wheat flavors with a delicate Liberty hop aroma to create a sensational beer. Originally brewed as a seasonal, this beer was so popular, they pushed it into their regular line-up.

6. Backwoods Gifford Pinchot Pilsner

Availability: Year Round

ABV: 5.1%

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A Czech Pilsner brewed the exact way they do it in Prague. Made with a Czech Saaz hop, this beer has a spicy floral aroma with grassy notes and a clean crisp finish.

7. Dogfish Head Seaquench

Availability: April – December

ABV: 4.9%

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The release of SeaQuench Ale kicked off a new partnership between Dogfish Head and the National Aquarium that will focus on inspiring conservation of the world’s aquatic treasures. This session sour quencher is brewed with lime peel, black limes & sea salt.

8. Lagunitas Czech Pilsner

Availability: Year Round

ABV: 6%

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This Czech pilsner is brewed with loads of imported Saaz hops and a bottom-fermenting yeast strain that leaves it Light and Crisp, yet full of real flavor and all the things you yearn for.

9. Crux Gimme Mo IPA

Availability: Year Round

ABV: 6.2%

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Consider this the next generation IPA. It’s slightly sweet with lower ABV. It’s complex aromatic layers, suggest mango, melon, pine, and berries, are driven by whole-leaf Mosaic and Citra hops which are then balanced by an acidulated and pilsner malt bill. It’s silky smooth mouthfeel will leave you asking for “mo!”

10. Ballast Point Pineapple Sculpin

Availability: Year Round

ABV: 7%

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The Pineapple Sculpin IPA came from one of many small-batch cask experiments to enhance the flavor of Ballast Point’s signature IPA. The combination of fruity flavors and hop intensity definitely packs a punch.

 

Don’t see your favorite summer beer on the list? Let us know at Social@coldist.com.

 

 

 

Blues Fest Terms and Conditions (6/27/17 – 6/29/17)

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NO PURCHASE IS NECESSARY TO ENTER OR WIN.

THIS GIVEAWAY IS TIME SENSITIVE AND WILL NEED TO BE IN THE HANDS OF THE WINNER BY MONDAY, JULY 3RD.

  1. Eligibility: This social giveaway is open to all ages and does not include alcohol. Employees of Columbia Distributing are eligible to win.

2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and you represent and warrant that You meet the eligibility requirements.

3. Campaign Period: Entries will be accepted online starting on6/27/17 and end Thursday, 6/29/17 at 5:00PM Pacific Time. Depending on winner’s location, the prize can be picked up at 3601 NW Yeon ave. Portland, OR on Friday 6/30 or Columbia representative can FedEx, once the winner is announced and address is received.

4. How to Enter: Simply like the post from your personal social account and tag or comment the name of a friend. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Columbia Distributing. You may enter only once. If you use fraudulent methods, multiple identities or attempt to circumvent the rules, your submission may be removed from eligibility at the sole discretion of Columbia Distributing.

5. Prizes: The Winner(s) will receive 2 tickets to the Blues Fest on Monday, July 3rd, which takes place on the Tom McCall Waterfront in Portland, Oregon, branded ice bucket, golf towel and branded hat, valued at over $200. Actual/appraised value may differ at time of prize award. Prize may not be sold for cash or returned for cash value. The prize is nontransferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of the prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Columbia Distributing to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation unless prohibited by law.

6. Odds: The odds of winning depend on the number of eligible entries received.

7. Winner Selection and Notification: Winner will be selected by a random drawing once end time occurs. The winner will be notified by Instagram or Facebook Messenger. The winner will also be announced in a separate post on the Columbia Distributing pages.  Columbia Distributing shall have no liability for Winner’s failure to receive notices due to blocked messages or privacy settings. If Winner cannot be contacted, is ineligible, fails to claim the prize within 3 days from the time award notification was sent, the winner can pick up the other prizes but the tickets will be no longer valid.

GOOD LUCK!

4th of July – Chocolate Beer Cupcakes With Whiskey Filling and Stout Frosting

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The Fourth of July marks the highlight of summer for America and beer consumers. With the holiday quickly approaching, Columbia Distributing employees are delivering more than 300 brands to stores, bars and restaurants to provide a wide selection of beer for your holiday cookouts and parties!

If you aren’t sure what to bring to this year’s BBQ, here is a recipe that is sure to impress all your friends and family…

Chocolate Beer Cupcakes With Whisky Filling and Stout Frosting

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Recipe by Allison Wendt

INGREDIENTS

  • 1 cup stout beer
  • 1 cup butter
  • 3/4 cup unsweetened cocoa powder
  • 2 cups all-purpose flour
  • 2 cups white sugar
  • 1 1/2 teaspoons baking soda
  • 3/4 teaspoon salt
  • 2 large eggs
  • 2/3 cup sour cream
  • 2/3 cup heavy whipping cream
  • 8 ounces semi-sweet chocolate, chopped
  • 2 tablespoons butter
  • 1 teaspoon whiskey, or more to taste
  • 1/2 cup butter, softened
  • 3 cups confectioners’ sugar, or more as needed
  • 3 tablespoons Stout beer

DIRECTIONS

  1. Preheat oven to 350 degrees F
  2. Line 24 muffin cups with paper liners.
  3. Bring stout beer( I used New Holland’s Dragon’s Milk but you can also use Guinness Irish stout.) and 1 cup butter to a boil in a saucepan and set aside until butter has melted, stirring occasionally. Mix in cocoa powder until smooth.
  4. Whisk together flour, sugar, baking soda, and salt in a bowl until thoroughly combined.
  5. Beat eggs with sour cream in a large bowl with an electric mixer on low until well combined. Slowly beat in the beer mixture, then the flour mixture; beat until the batter is smooth.
  6. Divide batter between the prepared cupcake cups, filling each cup about 2/3 full.
  7. Bake in the preheated oven until a toothpick inserted into the center of a cupcake comes out clean, about 17 minutes.
  8. Cool the cupcakes completely. Cut cores out of the center of each cupcake with a sharp paring knife. Discard cores.
  9. Bring cream to a simmer in a saucepan over low heat; stir in semi-sweet chocolate until melted.
  10. Mix in 2 tablespoons butter and whiskey until butter is melted; let the mixture cool to room temperature. Filling will thicken.
  11. Spoon the filling into the cored cupcakes.
  12. For frosting, whip 1/2 cup butter in a bowl with an electric mixer until fluffy, 2 to 3 minutes.
  13. Set mixer to low speed and slowly beat in confectioners’ sugar, 1 cup at a time, until frosting is smooth and spreadable. Beat in the stout beer; adjust the thickness of frosting with more confectioners’ sugar if needed.
  14. Spread frosting on filled cupcakes.
  15. Prepare to be overwhelmed with tasty compliments!

 

7 Totally Underrated Domestics

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Underrated Domestic Beers - Columbia Distributing

 

According to the Brewers Association, domestic breweries produced over 139 million barrels of beer in 2016 alone – completely dominating the U.S. beer marketplace. As craft beer sales continue to grow, it’s common to find Americans underestimating the value, taste and importance of domestic brews. Here’s our list of seven totally underrated domestic beers you need to try this season.

#1: Miller High Life 

Often referred to as the “champagne of beers,” Miller High Life offers a crisp, smooth taste at an affordable value. As an American adjunct lager, this light golden brew complements roast chicken, grilled salmon burgers and other richly flavored main courses.

#2: Coors Banquet

Another underrated American adjunct lager, Coors Banquet is a traditional, straw-colored beer that has been brewed in Golden, Colorado since 1873. Uniquely crisp and refreshing, Coors Banquet pairs well with virtually any meal, making it a staple at summer barbecues and picnics.

#3: Old Milwaukee Light

A refreshing beer, Old Milwaukee Light delivers a creamy feel, slight malt flavor and a clean finish with fewer calories than that of the classic Old Milwaukee Lager. Food pairings are virtually endless with this light lager.

#4: Icehouse

As America’s first domestic ice beer, Icehouse is brewed traditionally and fermented before its temperature gets lowered to below freezing. Bold, yet smooth, this American adjunct lager boasts an enjoyable malt character that complements various dishes, from barbecue to Indian to Thai.

#5: George Killian’s Irish Red

Available year-round, George Killian’s Irish Red features a toasted/roasted caramel malt aroma and taste. This well-balanced American amber/red lager contains a subtle sweetness that pairs well with beef and poultry.

#6: Henry Weinhard’s Private Reserve

Brewed with 100% Cascade hops, Henry Weinhard’s Private Reserve is an American Pale Lager with a crisp, clean flavor. For food pairings, this lager goes well with grilled chicken, seafood, steak and everything in between.

#7: Olde English 800

Smooth, yet rich, Olde English 800 offers a slightly fruity aroma indicative of its malt liquor style. As one of the leading malt liquor brands, Olde English 800, otherwise referred to as OE800, complements Indian, Latin American, Pan Asian and other cuisines.

At Columbia Distributing, we distribute a wide range of domestics as well as import and craft beers. Get in touch with a member of our team to learn more about the brands we supply.

 

The 10 Craziest Soda Flavors Across The Globe

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Crazy Soda Flavors - Columbia Distributing

Do you consider yourself a soda aficionado? Are you feeling adventurous? Outside the parameters of your local grocery store or corner gas station, there’s a world brimming with unusual soft drinks just waiting to be explored. From international favorites to fizzy drinks that taste just like your favorite meal, here are the 10 craziest soda flavors from around the globe.

#1: Bacon

As bacon mania continues to sweep the United States and Canada, it’s no wonder bacon-flavored soda has made its way onto store shelves. Perfect for lovers of this crispy comfort food, bacon soft drinks are unsurprisingly available from several different brands.

#2: Candy Corn

Have you always wondered how to bottle the spirit of Halloween? Just one sip of this limited-edition candy corn soda will have you reminiscing about ghastly ghouls, spooky skeletons and plenty of tricks and treats.

#3: Turkey and Gravy

Another crazy soda invented as a limited-edition holiday flavor, the turkey and gravy soft drink tastes just like Thanksgiving dinner.

#4: Curry

Spicy, sweet and certainly unique, curry soda is a bold, fizzy beverage made in Japan that offers an authentic curry flavor.

#5: Cucumber

Cool and refreshing, cucumber-flavored soda combines the taste of crisp cucumber with invigorating sparkling water, making it great for a summer spritzer.

#6: Black Garlic

Hailing from Switzerland, this distinctive soft drink contains a slight hint of black garlic – a type of garlic that tastes sweet and syrupy.

#7: Onion

Manufactured in South Korea, onion soda tastes just like its name implies. However, this unique beverage is said to offer various health benefits, which makes up for the tear-provoking flavor.

#8: Grass

Soapy and bright green in color, grass-flavored soft drinks are definitely not for the faint of heart – or for those with weak stomachs.

#9: White Fungus 

Only for the adventurous, white fungus soda hails from Vietnam. Presenting a chunky texture, this soft drink is made from white fungus and the nests of cave-dwelling birds.

#10: Brussels Sprouts

If you just can’t get enough of these leafy greens, then Brussels sprout soda may be the right soft drink flavor for you.

Whether you’re looking for a well-known soda brand or a soft drink that’s truly one of a kind, Columbia Distributing supplies a variety of non-alcoholic beverages to suit every palette. Contact us to learn more about the premium soda brands we distribute.

 

Four Creative Ways To Use Kombucha

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Creative Kombucha Uses - Columbia Distributing

Columbia Distributing is proud to provide Townshend’s Brew Dr. Kombucha. Earthy and tart with a slightly sour aroma, kombucha, or mushroom tea, is a health beverage that packs a serious punch. Made with black or green tea, sugar, bacteria and yeast, this fermented beverage brews over the course of approximately 7 to 14 days and contains nourishing probiotics. Whether you have extra kombucha on hand that you need to use up or you’ve let a batch ferment for too long, you’ll be able to put the surplus tea to good use with these four creative elixirs.

#1: Dressings, Condiments And Marinades

With a sour tang that closely resembles the taste of apple cider vinegar – especially if it’s brewed for an extended period of time – kombucha makes a great replacement for vinegar in salad dressings, condiments and marinades. Swap out the white vinegar in an Italian dressing recipe or in condiments, such as ketchup or barbecue sauce. Due to its acidity, you can also use kombucha to create marinades for seafood, poultry and other types of meat.

#2: Smoothies And Frozen Treats

From granitas to popsicles to smoothies, give your kombucha a second life with delicious and nutritious frozen treats. Simply blend kombucha with fresh fruits or juices and then freeze the mixture in molds or ice cube trays to produce refreshing popsicles. Alternatively, you can toss a teaspoon of kombucha into your favorite smoothie recipe for a simple immunity booster.

#3: DIY Household Cleaner

Is it time for spring cleaning? Step your routine up a notch with a simple do-it-yourself household cleaner made with kombucha. Take one part water, one part kombucha and a few drops of essential oil, such as lavender, lemon or tea tree, and shake all the ingredients together in a spray bottle. And voilà – now you have an all-natural cleaner that can be used around the house.

#4: Mixed Drinks

Did you know kombucha can be used in both cocktails and mocktails? Exchange sweet and sour mix or club soda with kombucha in virtually any cocktail recipe for a healthy twist on your favorite mixed drinks. You can even ferment the kombucha for a second time with juice for a sweeter, more carbonated concoction.

From Townshend’s Brew Dr. Kombucha to soda to beer and more, Columbia Distributing supplies a diverse range of alcoholic and non-alcoholic beverages to suit your personal taste. Contact us today to learn more about the brands we distribute.

 

What’s The Deal With Sour Ales? (And Which Ones Should I Try?)

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Fruity, tart and complex, the flavor profile of sour beer is sure to leave a lasting impression on your palette. And as the craft beer market continues its upward trend with sour ales by its side, you may be wondering how this distinct beverage gets its tartness or which style you should try next. Continue reading to learn more about this one-of-a-kind brew. The Deal with Sour Ales - Columbia Distributing

How Sour Beers Are Made

Where does sour beer get its trademark tartness from? The answer – bacteria and wild yeasts. Introduced into the brewing process, these two ingredients are responsible for the majority of sour beers. The most common agents used to deliberately sour beer are:

  • Brettanomyces – Brett is a strain of yeast used to slowly ferment beer and produces funky brews, a subset of sour beer.
  • Lactobacillus – Used to convert sugars into lactic acid, lacto is a bacterium that creates sour styles with crisp, clean sourness in a short amount of time. Lacto is often found in Gose and Berliner Weisse brews.
  • Pediococcus – Like lacto, pedio is a bacterium that lowers the pH level of the beer by creating lactic acid. However, pedio is known for its funkier flavors and aromas.

Some brews, like Lambic, are made by leaving coolships, or big open vats, of wort exposed to the outside air, letting wild yeast and bacteria ferment the beer naturally. Then, they are aged in barrels and later blended for consistency.

What Sour Beers Should I Try?

As you peruse the beer selection of your local grocery or liquor store, you may notice the sheer variety of sour ales, from Lambic to Berliner Weisse to Gueuze to Gose. Consult the following flavor profiles, and choose the sour beer that best suits your personal taste.

Flanders red ales – These are a great choice for those new to the world of sour beer. Generally light-bodied and reddish-brown in color, they are characterized by sharp, fruity, sour and tart notes.

Berliner Weisse – On warmer days, go for a Berliner Weissbier. Pale-gold in complexion, Berliner Weisse beers are refreshing, tart, sour and acidic, and typically feature a lemony, citrus sharpness.

Lambic – Crisp, yet tart, Lambics are light-bodied beers with little to no hop flavor or distinctive bitterness. Lambic varieties are often blended with fruit to balance out the brew’s sour nature.

Gueuze – If you’re looking for a dryer, yet fruitier, flavor profile, seek out the traditional Belgian Gueuze, which is made by bottling both young and old Lambics together and aging them for about two to three years.

Gose – A German sour ale, Gose is slightly tart, yet highly refreshing. This brew features a signature spice and dryness attributed to the addition of salt and coriander.

Contact Columbia Distributing today to learn more about the sour ales and other alcoholic beverages we distribute.

 

H2O Decoded: Sparkling Vs. Still Water

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You spent the past hour at the gym working out and are now on the road to recovery. As you go to grab a refreshing bottle of water from the cooler, two different options catch your eye – still and sparkling. Regular water has always been your lifeline, but sipping sparkling varieties is such an enjoyable experience. Then, the question hits you. Are there really any differences between the two? After all, they’re both just water, right? Before you replace your old standby with a bottle of sparkling water, consider the different processes and flavors and how they relate to your hydration needs.

Why Sparkling Water BubblesWater

A satisfying fizzle emerges from a just-opened bottle of sparkling water. Slightly above the water’s surface, tiny bubbles dance in harmony. As you enjoy your fizzy beverage, you wonder, “What makes sparkling water bubble?”

Made by adding carbon dioxide to water under pressure, sparkling water is produced by a process called carbonation. Known by many names, including club soda, seltzer water and mineral water, carbonated water is much the same as regular, still water, except that it contains bubbles and may also consist of other beneficial minerals and additives.

Pamper Your Taste Buds

Sparkling water is an enjoyable alternative to still water. Offering an immersive drinking experience, sparkling water can be found in a variety of thirst-quenching flavors, from lemon-lime to wild berry to coconut pineapple. Like regular water, you can also flavor sparkling varieties with natural ingredients found around your kitchen, such as mint leaves, cucumber, lemon and lime slices and other fresh fruit. With so many delicious and invigorating options to choose from, reaching your daily water intake requirement is both simple and enjoyable.

Meet Your Hydration Needs However You See Fit

Whether you’re cooling off after a long run or quenching your thirst throughout the day, both still and sparkling water serve the same basic purpose – hydration. So go ahead, indulge in your favorite bubbly beverage or stick to plain water. The choice is up to you.

Contact Columbia Distributing to learn more about our selection of still and sparkling water.

 

3 Tips For Engaging Marketing For Your Craft Brewery

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Craft Brewery Marketing Image

Upon entering an already crowded field, craft brewers often find themselves surrounded by brick walls when it comes time to market their brand. In order to climb out of the box and into the spotlight, your own cidery or distillery must be able to sell a compelling narrative, advertise efficiently and create effective marketing campaigns while scraping out a niche in the teeming marketplace. As overwhelming as it may seem, improving your marketing presence can be done in just a few simple steps. Consider the following tips to enhance your promotional efforts.

#1: Craft a Convincing Narrative Through Authenticity

According to the brewersassociation.org, there are over 5,300 breweries operating in the United States as of 2016. With a 16.6% increase in U.S. breweries from 2015 to 2016, your own craft brewery may be faced with the question: how do we stand out as the field expands and becomes increasingly competitive?

Authenticity is the key to promoting your business. Because the American craft brewery prides itself on three principles – limited production, independence and tradition – creating a narrative based on what makes your cidery or distillery unique will help give your brewery personality. And if what makes your craft brewery distinct is its ties to the local community, be sure to capitalize on sponsorships, donations and volunteerism to build equity and further enhance your brand’s story.

#2: Use Thoughtful Marketing To Get Your Brand Out There

At the end of the day, you want people to feel at home with your marketing presence – like they can sit down and drink a pint with you. Sounding like a corporate drone and using unfit advertising strategies, like television commercials and direct mail, will only make your craft brewery seem out of touch with consumers.

Traditional marketing techniques, such as placing ads in local newspapers and magazines, are a great way to weave your brewery into the fabric of the surrounding community. However, in the digital age, outreach opportunities will mostly present themselves in the form of social media. Facebook, Instagram and Twitter are all great platforms to communicate directly with your fans. Capture fun, candid moments on Snapchat or make food pairing videos on YouTube featuring your brews to leave a genuine impression on your audience.

#3: Create An Effective Marketing Campaign

In addition to staying up-to-date on your social media platforms, it’s crucial to develop a marketing campaign. Whether through a link on Twitter or a weekly newsletter, driving people to your website is essential. Once they arrive, your site has to be easy to navigate, simple and polished to increase conversion. When looking to send out e-mails, pick a time and stick with it. Maybe consider publishing a newsletter right before the weekend or during the midweek slump. Just remember: be authentic, consistent and social, and people will follow.