Tracking the Premium Soda Phenomena
Premium and craft brands are becoming increasingly popular across many food and beverage groups, from premium water, coffee, and even toast covered corner to corner with avocado. Many people think that craft soda and beer have won over the hearts and taste buds of the millennial crowd only, which although may have been mostly true in the infancy of these brands, today, after years of trying to break into the industry, that is a hearty misconception. The popularity of premium soda, especially, is a phenomenon not limited by age or geography. Continue reading…