National Tequila Day, July 24, is quickly approaching. This celebration honors the history, culture, and tradition of this popular distilled spirit. For many restaurants and bars throughout the PNW, it’s a great opportunity to showcase their selection. Is your inventory ready to celebrate National Tequila Day? If not, let us help.

The Appeal of Tequila

Tequila is a widely popular choice and is rapidly becoming the best-selling spirit in the United States, surpassing whiskey and vodka. The beverage is made in Jalisco, Mexico, from juices extracted solely from the blue agave plant and boasts a smooth, sweet, spicy, and sometimes fruity or toasty taste. Tequila’s unique combination of flavors and aromas sets it apart from other liquors and spirits.

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You may be surprised to learn that over 15 million people globally live with spinal cord injuries, and between 250,000 and 500,000 new cases are reported every year. These injuries result in limitations to daily life and can lead to numerous health complications, such as paralysis, sensory disturbance, breathing problems, and more. Organizations like Wings for Life work to help those who have suffered from spinal cord-related injuries.

Columbia Distributing is proud to take part in the Wings for Life World Run, a fundraiser and awareness activity that raises money for spinal cord injury research. Lindsi Taylor, Director of Communications and DEI Strategy at Columbia Distributing, details the event and what it means to get involved in such an impactful cause.

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Columbia Distributing is proud to employ dedicated workers like Jesse Holder, who currently is the Business Development Manager – Market Strategy. Holder’s duties are essential to Columbia Distributing and its partners. They involve keeping the Integrated Marketing Platform running smoothly, working on different Geospatial Information Systems (GIS) projects with specific suppliers, and helping Columbia Distributing’s strategic partners with data analytics, market expansion, or strategy.

Here, Holder details what has stood out the most during his 3½ years at the company.

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Lemon Perfect is refreshing flavored lemon water. With zero sugar and no artificial flavors or sweeteners, water never tasted this good. Lemon Perfect offers deliciously healthy hydration, making it the perfect summertime drink for any occasion or activity.

Lemon Perfect Flavor Portfolio

Lemon Perfect accommodates a wide variety of palates with an assortment of flavors. It contains only five calories in every bottle, is high in immune-boosting vitamin C, and is proudly certified Plastic Neutral. Because lemons are all-natural energizers, it is a clean, caffeine-free beverage.

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Nobody makes hard lemonade like Mike’s. Launched in 1999, Mike’s Hard Lemonade burst onto the scene and has remained at the forefront ever since. Now, Mike’s Hard Lemonade makes a variety of products, all with the same great taste that has given the brand such a great reputation.

The Mike’s Hard Lemonade Selection

Mike’s Hard Lemonade offers a range of flavors and styles of its flavored malt beverage. After perfecting their Original Hard Lemonade, they have expanded their product line to include more delicious flavors, as well as new beverage options.

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Métier Brewing Company believes great beer should be for everyone. Its mission is to strengthen its community, while providing a welcoming space for families, friends, and those who appreciate exceptional beer. Discover what this Seattle brewery has to offer.

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Deschutes Brewery has a long-standing history in its community, Bend, Oregon. Named after the Deschutes River, it started as a small brewpub in 1988, where friends, family, and neighbors could gather over a pint. While its reach has expanded, Deschutes Brewery’s mission has always remained the same— “Creating community over damn tasty beer.”

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pFriem Family Brewers is a well-known brewery serving unique craft beers thanks to an intriguing mix of flavor profiles.

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White Claw first gained popularity in 2016 with the introduction of its original flavors. Now, White Claw makes a variety of hard seltzer products, in refreshing and light fruit flavors. It is the perfect alternative to beer and wine for enjoying a day at the beach or spending time with friends.

The three top flavors in the PNW are: Black Cherry, Mango, and Peach; with 19.2oz as the regional best-selling size for individual flavors.

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Sierra Nevada Brewing Co. is a staple in the craft beer industry, offering delicious IPAs and pale ales. Beer lovers enjoy their bold, intriguing flavors, many of which evoke citrus and fruit-forward notes. This makes Sierra Nevada craft beers perfect to enjoy during the late spring or summer.

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